SUCCESs
Lately I've been taking a small break from my major projects and have been concentrating more on the photography and videography business. The way I work I can't be on over drive on one project for months at a time, I like to throw in some other projects, take my mind completely off of what I've been working on, and then return to it once my mind has been cleared. That way I can look at it with a fresh set of eyes. I suppose that's the way many artists work. If you spend your time completely immersed in a painting, and never take a step back to look at it, its easy to get lost along the way. I've been reading a book called "Made to Stick". It talks about creating concepts that are catchy so they grab the attention of users/consumers/target audience. The thought behind the book is that about 80% of the successful advertisements follow the same rules. While the advertisements that fail, fail in too many ways to mention. They talk about the acronym, ...