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Ethics and Starting a company

I recently met with a CEO of one of the most morally ethical companies I have seen in a while. It was great, just by talking to him, you just get a great feeling about what he represents and stands for. The company does each faucet of business well, from utilizing resources, business practices, treatment of people, and even the reason why the company was founded was for good reasons. His actions have reinforced what I know to be true, especially a very important factor. The #1 reason why you do anything should not really be only for money. It makes sense to work hard and be rewarded financially. And it also makes sense that one needs to earn money to feed and support family and one's self. But, to start a company or business for the sole reason of making money means that there is no product or service that you are selling that is truly meant to benefit anyone but yourself. And once you go down that path, I'm not sure there is a way to turn around. Look at Wall street.